Inventive Problem Solving

Inventive Problem Solving Founder & CEO Jerry Shrair is recognized across industries and around the globe as an expert brand development guide and world-class strategic thinker. When you hire Inventive Problem Solving you are engaging Jerry Shrair along with his intensely focused, high-energy support team who passionately believe that a diverse group of business professionals can be successfully transformed into a hard-charging brand development engine. Mr. Shrair began his career as part of the BBDO/New York account team that managed the flagship Pepsi-Cola business. He was invited to join Pepsi-Cola's HQ Leadership Team where they created a new role for him as their first head of creative brand development. During his tenure at Pepsi he was responsible for leading the successful development of multiple national and international branding initiatives and marketing campaigns across all of their flagship products. Prior to founding Inventive Problem Solving, Jerry served as a Managing Director at Marketing Corporation of America where he led the branding and marketing practice for many of their Fortune 50 clients.