Irena Jusufovic

I’m here to assist hospitality and tourism businesses in optimising their online presence to attract the right guests without breaking the bank. Drawing from my experience founding an award-winning hostel—earning recognitions like Best Hostel in Morocco and 2nd Best in Africa, and a feature in Lonely Planet—I understand the challenges of creating a successful business with limited resources. Having successfully guided both small and large hospitality brands, I offer personalised strategies that improve the overall customer experience, tailor solutions for your business and build brand loyalty. Ready to transform your online presence? Together, we’ll help you shine in the digital landscape.