Iron Boats

A VISION BORN FROM A MARKET GAP Driven by a passion for the sea and a desire to fill a gap in the market, the Peterson brothers set out to create a new standard in stylish, functional and affordable day cruisers. With years of experience navigating the rugged Swedish archipelago and working hands-on as a boat retailer, they knew exactly what was missing: boats that combined cutting-edge performance with practical design. To bring their vision to life, they partnered with the renowned Mannerfelt Design Team, experts in fuel-efficient, high-performance motorboats. The result was IRON, a sleek, versatile boat, built for adventure. Their stealth-inspired design, superior functionality, and outstanding seaworthiness quickly gained recognition both in Sweden and internationally. As the world’s largest RIB boat retailer and one of Mercury’s top non-chain retailers globally, the Peterson brothers have a deep understanding of what works on the water. Their expertise and commitment to innovation ensure that every IRON model is engineered to perform in all conditions, delivering an exhilarating and reliable boating experience.