Is You

The existing problem in women’s skincare segment is not skin breakouts or under-performing products. The problem lied deep in the genetic makeup and lifestyle of women. The founders of Is You discovered this while interacting with thousands of customers while running their previous skincare brand - Rasalila India. An erratic lifestyle such as traveling, sleeping at odd hours, and various types of food, new environment, monthly period cycle, and a lack of proper regimen, all affect your skin. This is why most products in the market don’t work because they don’t take women’s genetic makeup and most importantly lifestyle into consideration. We set to change all that three years back by inventing and scraping many ideas until we found one that truly would be a good ending to this story. A product that can replace multiple skincare products in her shelf, and extend ease of use with a DIY advantage, and personalization.