Isa Beefmasters
Lorenzo Lasater is the fourth generation of his family to raise Performance Beefmaster cattle. His grandfather, Tom Lasater, founded the Beefmaster breed in 1937. He also developed the breed's guiding philosophy, The Six Essentials. The company holds an annual bull sale the first Saturday every October (this year will be the 62nd sale!). They also sell females throughout the year as well as frozen genetics. Isa Beefmasters operates on all leased native pasture in the San Angelo, Texas area.
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