Isiri Groups

Growing crops for the benefit of mankind is a age old practice which doesn’t require any hi-tech vision or guidance. However, when the same is looked as one of the profession or means of earring livelihood and make one’s life comfortably liveable is a challenge to the grower now-a-days. Uncertainty of weather, infestation of pest and disease, choosing the right variety of crop, safe guarding the crop just before harvest and handling the crop produce after harvest etc. hasn’t been easy for a farmer to adapt. At the end, when the question comes for exchange of the produce to money, the requirement of the mid-line customer and the end customer would be something else the which the former fails to understand. Out of 100, only 5-6% former would understand the market tricks and according place their goods and that’s how we read about their “success stories”