Isomum

ISOMUM is the first electrolyte and wellness drink in the UK designed specifically for pregnancy, labor, birth, and postpartum recovery. Founded by an Advanced Clinical Practice midwife and bootstrapped between hospital shifts, ISOMUM was born out of a very real gap in maternal care. Expectant and new mothers have unique hydration needs, but for decades, they’ve been offered the same solutions designed for athletes or everyday consumers. We’re changing that. ISOMUM is clean, sugar-free, and made with ingredients that support women through: Hormonal shifts in pregnancy and postpartum Recovery after birth Breastfeeding-related nutrient loss Dehydration from morning sickness, exertion, or fatigue No sugar. No caffeine. No artificial sweeteners. No gimmicks. Just smart, science-backed hydration that works when women need it most. Who we support: Pregnant and postpartum women Birth workers, doulas, and midwives Clinics, hospitals, and wellness retailers Employers supporting maternal wellbeing Women with gestational diabetes or dietary restrictions Created by Darcey Croft, Advanced Clinical Practitioner, NHS Senior Midwife, Specialist for Maternal Mental Health and founder of Mothermind. ISOMUM is built on real-world maternity care and driven by a mission to centre women’s health in every formula, every decision. Industry Recognition Finalist – Great British Entrepreneur Awards Winner - Consumer Products StartUp of the Year 2025 Finalist – UK StartUp Awards Finalist - Nourish Awards Phone: 07496 079199 Headquarters: Beaconsfield, England Founded: 2023 Company Size: 2–10 employees Specialties: Hydration, Isotonic, Sugar-Free Electrolyte, Pregnancy, Postpartum Recovery, Expectant Mothers, Maternal Wellness, Breastfeeding Support, Women’s Health, Diabetes During Pregnancy, Founder-Led Startups, Clean Supplements, Maternity Care Products