Isso Stategy Partners

We are a strategy and marketing consulting company based in Dubai but with global reach. Our team have extensive experience in the Middle East, Europe and Latin America in a range of different industries, including FMCG and pharmaceuticals 1) Business Strategy: ISSO provides expert advice and support with corporate development, corporate strategy planning and strategic management. We enable companies to find new sources of profitable growth, reposition their businesses for the future and sharpen their competitive advantage. Our expertise includes. Shareholder Value Analysis. Business Planning. Positioning. Portfolio Strategy. Growth Strategy - in terms of revenue, cash flow and shareholder value. Strategic Management Processes 2) Marketing: ISSO assists companies to plan and implement sales marketing strategies so they are successful and cost effective, and in line with the overall business strategy. We work closely with our clients to ensure their product is targeted at the appropriate market segment, appropriately priced and perfectly presented. Our expertise includes. Competitor Analysis. Product and Pricing Strategies. Market Research Development. Segmentation. Positioning & Target Audience. Branding Strategy – including brand promise. New Product Integration. Promotional, Exhibition and PR activity. Channel Management and Integration. Customer Loyalty. Sales Deployment. Performance Measuring & Monitoring We also assist companies in ensuring that the strategy is implemented thoroughly and to maximum effectiveness.