Iteration, Inc

Iteration, Inc. is now PlusD2, a highly experienced, dynamic, resourceful boutique design and development firm headquartered in Chicago. We expertly integrate your brand and understand your consumer within the context of a competitive set towards the creation of new, exciting products, systems and packages that drive an enhanced user-experience, increases sales/market share, and grows your brand’s equity. Our diverse, collaborative, interdisciplinary multi-generational firm believes in and is passionate about the work we do, the relationships we build, and the impact we make for consumers and our clients. Our experiences in a myriad of categories and industries, spanning domestic and international markets, enhances our value to the clients we serve. Our work includes human-centered design research and insight, physical brand meaning and strategy, integrated creative and technical based design and development, usability optimization, design validation, operational development and refinement, and design documentation and specification in preparation for final engineering and production. At PlusD2, we believe a brand’s product design and development process needs to optimize a robust multidimensional, multidisciplinary approach. We know that the best design results from accurately defining the problem, creating appropriate solutions, gaining feedback from all stakeholders, and ultimately knowing how to provide the foundation for downstream manufacturing and implementation. We offer something more. the Plus value-add to your company. PlusD2, Inc. is the strategic merging of Tres Design Group, Inc, an award winning industrial design firm founded in 1986 in Chicago and Iteration, Inc, an award winning design firm founded in 2009 in Chicago. The art of creation. The science of imagination. ™