Izia Branding

The great Shakespeare said that What is there in the name? Well, we took that quite seriously. The process of giving a name to your business is the same as that of giving a name to a newborn baby. It takes multiple iterations to finalize one name from the pool of options which you have chosen. And that final one must get along with the purpose, vision and mission of your brand and the culture which it portrays. We came up with two names, BIGHEAD and IZIA. It is clear that Bighead means one helluva arrogant person who is proud and confident at what he does. The other one was a blank paper. The word had its inception on a round table with our team sipping green tea and coffee. What is Izia? What does the name mean? Well…As such, there is no dictionary meaning of the word ‘IZIA’, So we decided to make it one. Izia means savouring the uniqueness of a brand and catering the experience of that uniqueness to the audience. We still believe that we are bold at whatever we do, and our work portrays that, but adding an extra quality and attribute in what you do doesn’t cost anything.