Jeremy & Jones

Jeremy & Jones (J&J) is a Byron Bay–based hotel management company redefining the future of hospitality in Australia. Bringing an internationally proven independent hotelier model to market, J&J operates only iconic, independently branded luxury hotels that are designed to stand apart, never blend in. At the heart of J&J is a commitment to great placemaking—creating spaces that engage the senses, spark meaningful moments, and inspire genuine connection. Guided by the principles of slow luxury, our philosophy is about doing less, but doing it better: prioritising quality, intentionality, and timeless design over excess. We call this Proper Hospitality—the intangible heartbeat of every J&J hotel. Always proper. Never pretentious. Our hotels are powered by a highly evolutionary operating model—concepted in New York, refined in Europe, and launched in Byron Bay. This system drives top-line revenues, reduces redundant expenses, and enhances asset value, all while capitalising on shifting travel preferences, evolving technology, and mobilised talent. With a focus on direct demand generation, decentralised loyalty, and independent brand-building, our approach is more effective, less expensive, and without compromise. Unlike big-brand lifestyle hotels, J&J takes a boutique mindset—intimate, agile, original, and deeply personal. Each hotel is anchored by bold individuality and a deep sense of place, with distinct visual identity, storytelling, and design. This independence, combined with our proven operating model, consistently positions J&J hotels as leaders in guest satisfaction and financial performance. By blending individuality, design, and connection, J&J creates hotels that are not just visited but felt, remembered, and revisited. Jeremy Holmes & David Jones