Jikashmir

Ji The original sprit behind this brand is, Shrimati. Suhagwanti Saigal ji, my grandmother & the proprietor of Suhag Textiles, created in 1940 in Kashmir valley under the Dogra Dynasty when Honourable His Highness Hari Singh ji was the King. Suhag Textiles was one of the first factories in 1940 in Srinagar then,located at Goggi Bagh in Srinagar-Kashmir. Both Lala Gurshai Mal Saigal ji & Shrimati Suhagwanti Saigal ji were the pillars of the Swadeshi Movement in Kashmir.Made in India was the main target of the industry. My grandmother was an inspiration for all, as she had dedicated her life to preserve the traditions and purity of the Indian culture. And my grandfather was a great visionary. Both as a team were the pillars of the industry in Kashmir. In 1974 after 34years my grandmother made me join her. At that time I was only 11years old. I was very much attached to her. During summer holidays, I would always take out time to learn about Handlooms in the factory which was just a walking distant from our home at 21-Wazir Bagh. It was really a great experience to learn age old weaving and precision techniques of the craft. In fact the Mughal Art really does fascinate me a lot. Time changed and in 2008 exactly after 34years launched a company JiKashmir with a brandname Ji for exclusive Cashmere in Ludhiana. The philosophy of Ji is to create fashion and empower the women. Ji is by and for the women.