Jitensha

JITENSHA means bicycle in Japanese. It is deeply anchored in the Tokyo culture and lifestyle. Whilst living in Tokyo, the vision of sharing our love and dreams emerged. The belief bicycles are and will increasingly be a great urban commute solution. The will to share our love of bicycles, design, fashion, Tokyo, Paris… and our dreams for a more sustainable environment, through smaller, responsible businesses. From traditional bikes to the next generation electric bikes, JITENSHA, it’s a customizable, simple, light and reliable bicycle for urban commuters. A taste of Tokyo, a Parisian touch. That’s the spirit and energy in JITENSHA!