John Wise Consulting

John Wise Consulting helps organizations integrate Cultural Insight & Strategic Foresight into brand strategy, experience innovation, consumer insights, and long-term planning initiatives. This means… - Bringing a distinct cultural perspective to proposals and pitches - Developing Custom Cultural Awareness programs - Extending the depth and shelf-life of consumer research - Breaking iterative innovation cycles with ideas from outside your category - Identifying true creative whitespaces, and avoiding cliche or appropriation - Expanding into new markets knowing the ‘unwritten rules’ at play - Giving naturally curious cultural thinkers a powerful new set of techniques and tools