Joycompass Pte Ltd

JoyCompass helps PE-backed fintech companies design platforms that institutional users managing $100M+ AUM actually trust. THE PROBLEM Fintech companies hire consumer UX designers who create beautiful interfaces that family offices and wealth managers reject as "not feeling institutional-grade."Result: Wasted runway, delayed funding rounds, institutional user rejection. WHY IT HAPPENS Consumer UX optimizes for simplicity. Institutional users evaluate transparency, derisking through compliance adhering guidelines. Different mental models = platform rejection. OUR SOLUTION The FinanceLens Method transforms platforms from consumer-focused to institutional-ready:→ Institutional user psychology mapping → Regulatory UX audits → Sprint-based problem validation → Financial impact modeling → Investor-ready transformation OUR TEAM Joyce Yap - Founder & Institutional UX Strategist Banking Client Advisor (6 years, grew AUM $250M) • MAS licensed • AddX (SGX platform) UX designer • Delivery Hero on payment gateway (Ant Payment, WeChat Pay) Ray Neo, CFA - Institutional Advisory Family office investment analyst • Validates institutional user perspective OUR BOARD OF ADVISOR Colin Lim - Capital Markets & IPO Strategy Led tech/infra/telecom IPOs • $1.5B AUM management Chia - Legal & Regulatory 20+ yrs leadership • M&A, Finance, Tech/FinTech, Blockchain (Asia/Middle East) SERVICE TIERS Design Sprint: USD $8K-$12K (2 weeks) Unit Economics Workshop: USD $15K-$20K ( Coming soon) Raise Sprint: USD $45K-$90K (6 - 12 weeks)