Jukserei

JUKSEREI was founded in Berlin in 2012 on the principle of creating and consuming fashion more consciously. We offer timeless designed jewelry crafted by hand in Italy out of high grade materials at a fair price, made to last for more than just a season. We want our pieces to be preserved and reimagined, not discarded. Today, we are active in 13 countries via our online shop and retailers. Each piece of jewelry is handmade in our production workshops in Italy and Denmark. We maintain close relationships with our manufacturers and visit them regularly to make sure, that we incorporate the same values and to keep the production process as sustainable and transparent as possible. Our online and retail orders are all packed in-house, which was a conscious decision from the very beginning. This way we are able to have personal contact with all of our customers. Did you know.'Juks' means stuff in Danish? That is what our founder and designer, Chanette's dad called one of her creations in the very beginning. While living in Berlin, she combined the Danish "Juks" with the German ending "erei" to create the name of the label, reflecting its both roots.