July As

JSG is an independent golf brand that honors the amateur side of the game. The brand was founded in 2020 and is located in Oslo – the place we live, work and play. Our products are made for people like us. People with normal lives who play for the love. Therefore we put slightly less emphasis on technical features, and more on comfort, quality and versatility. This is evident in our fits, fabrics and wash. We make what we like, and hope you like it too. For both environmental and economical reasons we don’t do mass production or heavy discounts. Instead we focus on making high quality products that will only get better with time. Cool? Cool. Have fun. Play well.