Jump Rope Innovation

Jump Rope Innovation is a world renowned, best-in-class trends and innovation consultancy. We are number one in our field at bringing consumer and category insights to life. We go beyond "what" to understand why, and we use that understanding to accurately predict what's next, helping our clients to build powerhouse brands. We identify emerging consumer needs and category trends. We create breakthrough positioning platforms and purpose statements that are born from consumer insight and category understanding. We create selling stories and help ensure our clients' products make it to the shelf because, they are the right products for the right consumers at the right time. Jump Rope serves the world’s top CPG companies - including Unilever, Mondelez, and Mars Wrigley, and advises brands across categories, from wellness to children's toys to travel, while also working with a series of promising start-ups. Jump Rope Innovation is a founder of IT! Factor, a tool that brings social media influencers together with brands for future-forward research and idea development, and 360 Ideavate, a future-oriented innovation platform.