Juniper Strategy Ltd

We combine strategic thinking with operational expertise, offering our clients the best of both worlds. We work across the UK, Europe, US, GCC and Asia, covering the following areas: Market Entry & Growth Strategy Pricing Strategy Brand Extension Strategy e.g. branded restaurant products in supermarkets / meal kits / recipe kits New Territory Research & Prioritisation Proposition Development (e.g. consumer insight into menu / brand perceptions / concept testing etc.) UK Location Strategy & Scalability Assessments Site Feasibility Studies Franchise & Licensing Roadmaps Retail and F&B Tendering for Global Airports & Stations Consumer Due Diligence New Concept Development Business Plan Support Launch Support & Access to Our Trusted Network Real Estate F&B Strategy Tenant Mix Strategy Performance Analysis & Auditing Customer Insight We design all of our own research to fit our clients’ objectives. This includes customer and consumer surveys (online and intercept), focus groups, trading data analysis and desk research. All of our projects are bespoke to our client and brief – if you have a potential project or strategic challenge to discuss please get in touch.