Just Planning

Just Planning was founded on the belief that exceptional events start with strong partnerships, strategic thinking, and a relentless focus on detail. With nearly 30 years of experience producing global meetings, incentives, and special events — and a legacy rooted in the success of Marketing Edge SF — Just Planning delivers high-impact programs that are tailored, thoughtful, and results-driven. We offer end-to-end event planning services: from concept development, promotional strategy, and site selection, to speaker/content curation, logistics, and flawless on-site execution. Our deep industry relationships and operational know-how allow us to deliver standout experiences — on time and on budget — across industries and across the world. In a competitive business landscape, companies need experienced planners who understand their brand, business objectives, and audience. Just Planning brings a big-picture perspective, combined with a hands-on approach, to ensure every program not only meets its goals — but elevates the experience for attendees, stakeholders, and internal teams alike. Our mission is simple: to create modern, engaging, and measurable event experiences that connect people, spark ideas, and leave lasting impressions.