Just Play

Just Play is a passionate toy company and global leader across a broad range of children's consumer goods including figures, playsets, dolls, plush, role-play and dress-up. We create unique and innovative proprietary lines, as well as award-winning products based on popular children’s entertainment brands with best-in-class licensing partners. Just Play was founded by two toy industry veterans, Charlie Emby and Geoffrey Greenberg, in 2010. Since then, Just Play has become the #6 toy company in North America, according to NPD. To learn more about our products, please visit Follow us on LinkedIn, Instagram (@justplayproducts), Facebook (@justplay), and Twitter (@justplaytoys).