Kaifong Tour

Founding Story Simply out of their love for the city, Co-founder Mr. Luke Tam and his friends have come together to have one initial goal: to introduce the beautiful and diversified Hong Kong and tell the stories of kaifongs (the residents in the local communities) to as many people as they can, with the hope to spark inspirations, touch hearts, and bring social benefits. Through the lens of social innovation, they discovered that community tourism could be the perfect medium for linking up and connecting kaifongs and local communities. A community tour not only provides the excitement of travelling experience and in-depth exploration of the characteristics and culture of each district but also brings up social awareness and helps the participants to find their identities and a sense of belonging in their own communities. The impact of our trial tours was surprising, which indicates that there is a large number of people who care for our society deeply, but cannot find the right platform to get together to communicate, express and brainstorm ideas for bettering the city. In 2016, “Kaifong Tour” was officially established. Luke and his teammates started out the first tour in Cheung Sha Wan, the district that Luke grew up in, and later designed a few more non-traditional tour routes to expand their social impact. To empower and increase the engagement of kaifongs, especially the underrepresented groups, training programs for community tour guides and helpers were developed a year after. Throughout all these years, the services of Kaifong Tour have extended into various types of customized community educational and social experiential programs. Our service users include Civil Service Bureau, Education Bureau Curriculum Development Institute, Microsoft Hong Kong, Hong Kong Arts Centre, Hong Kong Design Centre, and more.