Kashmir Loom

Founded in Srinagar, the beautiful lake capital of Kashmir, by Jenny Housego and Asaf Ali along with his brothers, Kashmir Loom has worked with master craftsmen to infuse a modern soul into the woven and embroidered shawls of the valley. A myriad of influences, from Kashmir’s location on historic trade routes to 19th-century French and British fashion, have left their mark on the Kashmiri shawl. The endeavor has been to preserve heritage while fostering its progress. As the creative force behind Kashmir Loom, Jenny’s background in Art History and her profound love, knowledge, and respect for the textiles of India and the Middle East continue to inspire the age-old art of shawl making. The collections span from traditional twill-tapestry Kani weaves to modern, luxe translations of other weaving techniques for everyday. But the greatest inspiration remains Kashmir itself. Production takes place in small family workshops, nurturing dignity, pride, and humanity at every level. Women sitting at the traditional hand ‘charka’ wheel spin a pure gossamer yarn known the world over as Pashmina (or cashmere). This is then hand-woven by men into a fabric that is supple, soft, and warm. The result is a piece of extraordinary beauty and workmanship. An amalgamation of history, quality, and artistic innovation, carrying a distinct impression of the human hand. Kashmir Loom focuses on sustaining and supporting this vital handicraft industry.