Katrine Zane

It was seconds before her laughter hit the room that I knew it was about to happen. 10 years old, I made a judge at a public speaking competition, one of the most famous actresses in the country, laugh out loud despite her best attempts to remain composed. I had chosen an extract from G. Durrell’s ‘My Family and Other Animals’. Yet - as amazing as the story was - it wasn’t enough. Not until my father had made me repeat it 100 times until everyone in the audience could see a vivid picture painted before their eyes. Until they felt like living through the events themselves. I won second place. And later the first. That day taught me a valuable lesson. You can’t be a good speaker without focusing on your audience first. You can’t create conversion-worthy copy without it either. So that’s exactly what I do today. I combine my passion for public speaking, psychology, and providing added value to inspire audiences onsite & online. I use my unique combination of user-centric customer research ROI-focused copywriting storytelling data-backed optimisation strategic approach experience creating copy & digital marketing campaigns for brands in Tech, SaaS, IoT, IT & Real Estate to help B2B tech, SaaS & sustainable brands generate leads + revenue. That includes: Lead gen content that has lead to 130% increase in inbound demos generated Copy for lead & revenue gen campaigns that surpassed revenue goals by 75% Outbound emails targeting B2B enterprise clients with an average open rate of 54.5% & CTR 5.57%: Conversion copywriting (lead & revenue generation funnels, email campaigns, case studies, landing & sales pages, website) Conversion rate optimisation (audit of your current copy, data-based recommendations, research-based messaging strategy) Speaking at events and webinars : DM me here or email at hello@katrinezane.com