Kees Chic

Kees Chic} is as much a social movement as it is a business, brings to market a range of hip,trendy and ‘must-have’ lifestyle products for the globally oriented and environmentally aware city dweller. These items either they are for individuals or corporates they are produced and sold in the coastal city of Jeddah, Saudi Arabia, with an eye to satisfying the cravings of the modern, educated, and active urban population. The selling point: filling a market void for certain niche products, while simultaneously easing the social conscience of our customers and involving them in an energetic and impactful campaign of social and environmental change. The staple features of all {Kees Chic} products are that they are handmade by local women of disadvantaged backgrounds, utilizing traditional crochet/embroidery stitches, but with a twist: the thread used is plastic, made from disposed of shopping and garbage bags that fly around our city and contribute to its persistent solid waste dilemma. Another ailment-turned-opportunity is in the employment potential created by our business. As employers compete for college educated, high skilled job seekers, or unskilled male, we capitalize on the existing segment of uneducated, underprivileged local women who wish for a stable income of any means but currently live off charity and/or social welfare. As such,{Kees Chic} lies at the junction of a couplet of social problems and business inefficiencies, transforming them into a marketable, scalable opportunity. For our customers, they are conversation starters and sources of pride, bridging the divide between the urban rich and urban poor. Above all,{Kees Chic} team takes pains to ensure that all of our products are of high quality, hygienic, durable, fashionable, and functional, and this is what we perceive is our competitive advantage over other initiatives with local women.