Kelli Peterson

I work with client and agency teams to build brands and innovate products. Clients hire me when they need senior level insight or team leadership on a brand-based project. This includes for new brands, refreshed brands, brand architecture, brand innovation, messaging strategy, design strategy or straight-up consumer research. I use tried and true methodologies for all these services am happy to work with yours or your client's. I have yet to meet a process that doesn't overlap with mine. Collaboration and structure are the secret sauce. I’ve got decades of experience across many industries categories. The same thing is true for every project, the best solutions are built with time to discuss and debate.