Kenmore & Brands

Kenmore® and Brands represents the wholesale and licensing products and services with our Kenmore® and DieHard® brands, as well as product bundling options with industry leaders. These products and services include major kitchen and laundry appliances, air and water quality, cookware, small kitchen appliances, floorcare, grills & grilling accessories, EV charging, portable power, and more. Kenmore® has the spirit, tenacity, and agility of a start-up paired with decades of experience in innovation and trusted product performance only legacy brands can bring. It’s a name customers already know and know they can trust. And it's backed by a team of tech-forward, climate-conscious, operationally-excellent everyday Americans ready to change the world. It's our mission to provide affordable, purposeful, energy-efficient home management innovations, trusted to perform and promote overall well-being for a better you and a better tomorrow. Interested in a licensing or distribution opportunity? Send an email to KenmoreLicensing@TransformCo.com or to DiehardLicensing@TransformCo.com.