Keri Samiec Consulting

Keri is a 24 year veteran in the field of marketing and advertising. He has a BBA and MBA from the University of Toledo. And has spent the past two decades servicing companies in the building materials and home improvement category. In his role as a Strategic Marketer, he has counseled and advised the C-suite along with marketing and sales teams for many well-known brands that service the building materials industry. These include Ansell Healthcare, Dow Chemical, General Electric (GE), Owens Corning, STYROFOAM Brand Insulation, Therma-Tru Doors, Whirlpool and many more. Over the years, Keri has been known best for his ability to create "strategies on a page". In 2021, Keri recognized the need for a more detailed, structured and tactical approach to the process of developing strategic marketing plans. Because of this, he not only started Keri Samiec Consulting, but also The Builder Marketer to service the home building industry. Keri has a strong desire to help others better understand the field of marketing. He takes a hands-on approach to walk business executives and marketing professionals through a systematic process to evaluate their audience and the best tools and tactics to reach them in their marketing plans. Keri is both a Digital Marketer and Keap (fka InfusionSoft) Certified Partner. In his new role as fractional CMO, he advises clients on how to deploy digital automation techniques to make them more efficient, increase the lifetime value (LTV) of their customers and ultimately add to their bottom line profitability.