Key Account Management

The Key Account Management Group supports managers and corporations around the world to grow profitable business with their most important customers. The Group draws on the knowledge, expertise and skills of a range of senior practitioners, consultants and academics to ensure our support is at the forefront of current thinking We support corporations directly and work with business schools and universities to develop our thinking further. On this site you will find a range of free to access support material and skills training as well an overview for our most popular client support programmes. Whether you call it National Account Management (NAM), Global Account Management (GAM), Strategic Account Management (SAM) or Key Account Management (KAM), your corporate success rests on your ability to develop and secure long term profitable business with a relatively few significant customers. KeyAccountManagement.org provides a knowledge sharing resource for Account Managers and senior executives everywhere. Access to all of the material is free. You will find white papers with the latest thinking, video interviews with expert practitioners and video based skills training modules supported by live coaching provided by locally-based independent experienced coaches. New material contributed by members will be added every month. The Key Account Management Group supports managers and corporations around the world to grow profitable business with their most important customers. The Group draws on the knowledge, expertise and skills of a range of senior practitioners, consultants and academics to ensure our support is at the forefront of current thinking.