Keyemotion Lab

KeyEmotion Lab is a company specializing in the study of emotions and their effects on decision-making. It was founded in 2023 by A. Louvegnez, a doctor of Cognitive Psychology and an expert in advertising effectiveness, and O. Koenig, a University Professor and specialist in emotional mechanisms. KeyEmotion Lab draws its know-how from cognitive neuroscience, cognitive science, and cognitive psychology and applies its scientific expertise to advertising, marketing, sensory analysis, and customer experience. KeyEmotion Lab's tests are based on scientifically established facts and the latest scientific knowledge on brain function and thought mechanisms. Do you want to select the message offering the highest potential of desirability for your product or service? → KeyEmotion Lab's analysis model simulates the consumer's decision-making mechanism and provides liking and desirability indices. Do you want to assess the emotions elicited by using your product or seeing your packaging and understand how they influence purchase decisions? → KeyEmotion Lab's implicit tests measure their level of desirability and reveal non-conscious preferences and tendencies to action. Do you want to evaluate your customers' satisfaction and ensure their loyalty? → By combining implicit and explicit data, KeyEmotion Lab gives you answers you can rely on. You want to enrich your knowledge of emotions and their role in action tendency or develop implicit tests? → Take our training courses on - Emotions and purchase decisions - Emotional levers of messages - Help in developing implicit tests