Keyplay

Keyplay is the ICP modeling and account scoring solution for modern B2B. If you’re doing account-based anything, you need the right accounts. Working as a companion to your CRM, Keyplay uses AI lookalikes and custom fit signals to model your ICP with precision. So you can prioritize your best-fit accounts for outbound, ABM, territory planning, and GTM strategy. Fast-growing SaaS companies like Iterable, Ashby, Cresta, Thoropass, and Mutiny use Keyplay to define their ICP, build quality territories, and optimize account selection for sales & marketing effectiveness. Get started at Keyplay.io.