Keystone Focus Trial Consulting

Keystone Focus provides several types of focus groups to assist lawyers in the discovery and trial preparation process, as well as more involved trial consulting through verdict. Focus groups are tailored to the particular case in collaboration with the trial lawyer. Keystone Focus also will recruit jurors and host virtual focus groups for lawyers who wish to conduct their own focus groups. The methodology and content of focus groups can yield valuable insight into juror perceptions and biases and identify unanticipated problems in your case. They can serve as the basis for restructuring your approach and making informed decisions about trial strategy, settlement decisions and trial themes. Focus groups are often perceived as cost-prohibitive, because they are often offered by larger companies with substantial overhead. Other lawyers may conduct focus groups internally to reduce cost, but this can also reduce objectivity in the data. Mark Schultz has developed cost-efficient, rigorous methodologies that make focus groups accessible to smaller firms at reasonable price points.