Kid2kid

Kid2Kid is a children’s youth and family consumer research and consulting firm. Ric Lipman, owner and operator of the firm is the developer of the "KID2KID ApproachSM" which is a proprietary multidisciplinary data-gathering and analytic methodology combining psychological, marketing, consumer behavior, sociological, anthropological, and socio-semiological approaches toward the design, execution and analysis of children, youth and family market research. Kid2Kid has conducted consumer research projects for a variety of Fortune 500 Companies including Coca-Cola, IBM, 3M, 7-Eleven, Johnson & Johnson, Quaker Oats and Sanrio, as well as prosocial behavioral messaging projects for non-profit entities. Ric and KID2KID were profiled on a dedicated feature on CNN's Future Watch, and on 60 Minutes in a segment dealing with ethical issues and innovative research techniques with kids. KID2KID has also been featured in Advertising Age, Marketing Tools Magazine, KidScreen Magazine, the Selling To Kids newsletter, The Chicago Tribune, in a cover story in USA Today, and The Boston Globe. To Contact Ric Lipman please call (267) 971-2881 or email k2k@comcat.com