Kidding

Kidding is the first Press Agency dedicated to the world of children : fashion, deco, accessories, toys. Located in Paris, it was created in 2004 by Tiphaine Macrez and now represents some twenty key and complementary brands. PRESS RELATIONS - Imagining and writing press material that’s pertinent in terms of content and creative in form- Organizing press press days and trips to share some quality time with the media- Designing the best showroom layout to showcase new trends, so as to seduce and inspire- Meeting the journalists in the: when availability rhymes with affinity. Whether for convivial meetings the journalists in the showroom, well-informed advice to ensure the journalist chooses the right products, sending inspired product selections to the press or suggesting original stories, Kidding is your go-to partner providing a privileged link between its brands and the press. DIGITAL COMMUNICATION - Online communication via Facebook, Instagram and web sites- Ongoing close relationships with the most influential webzines and bloggers- Partnerships with bloggers. All year round, Kidding represents its brands in a pertinent and targeted manner to ensure maximum online visibility, making sure that everyone can find the information they need, as and when they need it. EVENTS ORGANISING - Imagining and organizing special events, launches and anniversaries- Providing expert input for collaborations and partnerships. From finding the initial good idea, one that is coherent with your brand image, to organizing valet parking, Kidding’s creative yet serious approach means your event is sure to be a success. COMMUNICATION CONSULTING : Above and beyond all these other skills, Kidding advises its clients on communicating with the media and is by their side to ensure effective communication and press relations in line with their brand image.