King Duce, Inc

King Duce is an essential cross-section of California's music, art, and action sports scene. It's so rare to actually find a crew of people from seemingly different subcultures band together naturally without it feeling contrived or manufactured. But King Duce is the real deal, and it's a movement more than a brand…the voice of King Duce reverberates worldwide because of its authenticity. To see LA street and comic artists connect with hip hop heads and snowboarders, and to align with King Duce has been inspiring, and to be a part of it an honor. King Duce has home grown authenticity with global relevance and that combination is extremely powerful when communicating with the cutting-edge of popular culture."~ Andy Howell ~ Skate industry icon, artist, and founder of Element Skate Clothing Brand. King Duce is the creative vision, heart and soul of Chris Rockwell. Rockwell’s passion for music, art, and sports, and his innovative attitude culminated into the vision of King Duce. KD has recruited established and emerging artists in rap, rock, and reggae; is collaborating with famous visual artists, and sponsoring world class action sports athletes in Surf, Skate, Snowboarding, MMA, Motocross, BMX and Wakeboarding. King Duce is made up of people from around the world who share a passion for music, art, an independent attitude and way of life. We honor the memories of our family and friends by living every day like it might be the last – Fearless, Grateful, and Free! Duce Up!