Knowmmunication

Strategic communications adviser with over 13 years of experience working with creative professionals and partners who operate both locally and globally. I am a disruption aficionado, fascinated by its strategic impact on knowledge. I see disruptive communication from a sociological standpoint. I look for its creative consequences on our day-to-day life and the ways we can use it to generate knowledge. Today information is available to everyone, thanks to digital democratization. Information is not power, anymore. Knowledge is. It’s the way we use it, how we operate with it that transforms information into knowledge. It’s critical thinking that brings knowledge, because mass communication should not produce mass only. Therefore, I develop effective communications that have a positive impact on others. Branding, advertising, PR and cross-media, storytelling and public speaking are my day-to-day tools. They are all linked together in my strategic communication building, all essential for its design. Knowmmunication, because communication means knowledge. Ideas and knowledge that are not shared do not reach their full potential. But information alone does not mean much. Disruptive, because as a communication professional I operate with critical thinking and I constantly push an idea, a brand out from its comfort zone. To rejuvenate it, to innovate. That’s why “I think, therefore I disrupt”. The result is a highly memorable experience.