Knowwi

KnowWi (know-why) is a wireless & mixed-signal design and marketing consultancy with a difference. KnowWi focuses on unlicensed-band wireless technologies such as Bluetooth, Zigbee, Ultra-Wideband (UWB), OFDM, WiFi, WiMax, and other proprietary wireless protocols. These markets have been largely ignored, misunderstood, and misdiagnosed by the media, industry analysts, semiconductor companies and OEMs alike With 25 years of experience working in the semiconductor industry in both technical and managerial capacities, we have the insight and intuition to discriminate between marketing hype and reality. Our natural tendency is to be skeptical, and we view the commonplace marketing forecast "hockey stick" as the cop-out that it often is. KnowWi specializes in not only answering your questions about the wireless semiconductor markets, but often assists in helping you figure out which questions you should be asking. KnowWi offers practical assistance in- product definition and development - market assessment - competitive analysis - partnering & sourcing - product definition - marketing communications & PR - branding, and customized services