Kouni Sds

WE HELP ORGANIZATIONS DRIVE VALUE, KNOWLEDGE AND MARKET DEVELOPMENT IN AFRICA AND THE MIDDLE EAST Central to all that we strive to excel in at Kouni SDS, is building and constantly updating deep consumer knowledge – leveraging data, content and consumer media technology. This, in turn, enables us to help our clients with rapid, actionable data and insights for developing and providing ‘sweet spot’ products & services to their customers. Why us? We are single-mindedly motivated in our drive to deliver actionable insights to our clients. We love the challenges and opportunities Big Data presents. We have a proven, constantly honed instinct for the relevant value in different data sources, and can design and implement a scalable, reusable Information Architecture to find the patterns and insights Big Data Analytics unlocks. SERVICES MULTI-SCREEN MEDIA MEASUREMENT We provide a comprehensive view of the digital landscape. Telcos; Publishers: Smart Meter Measurement across iOS; Android; Windows; Smart TVs Telcos; Publishers; Investors: Know how content is consumed across multiple screens, when and by whom. Understand audiences, apps & device distribution and usage - see how you compare to your competition; trends watch Examples of Metrics: Audience demographics Reach by device Reach by platform (of your properties / content) Reach by / Share of content genre Duration of viewership Frequency & engagement with your properties MEDIA INTELLIGENCE SERVICES We deliver sub-Sahara Africa market intelligence. Africa is a tale of many countries and communities within – each often requiring a different approach: We can help you chart this highly rewarding but challenging terrain. Research & Insights; Market Analysis & New Business Development New Product launches; Monetization Strategies; New Markets Entry Media For Development; CVE Media Strategies; Media Innovation Labs