Krumbled Group

Krumbled Group is a purpose-led wellness company founded by Australian entrepreneur Keira Rumble, encompassing three innovative brands: Krumbled Foods, Mini + Me, and Habitual Beauty. With a growing portfolio of first-to-market products, Krumbled Group is committed to functional, science-backed formulations, quality, sustainability, and real-life impact. We support women and families through every life stage, from nutrition and hydration to skincare and motherhood. Our mission is to simplify wellness with products that make a real difference, while building brands that drive meaningful change in the health and beauty industry. https://krumbledfoods.com/