Kung Fu Data

Kung Fu Data is the key to your brand's success in China, from intel to entry, and optimisation. With roots as a data and market research firm, the KFD team are experts in leveraging actionable, data-driven insights to expertly navigate market conditions and manage brand operations for unparalleled success in China. KFD is trusted by brands around the world as the trusted e-commerce partner for Fashion, Lifestyle and Performance in China. The KFD team consists of seasoned specialists in China's convoluted marketplace, as well as all of China's e-commerce and social platforms, from established names such as Tmall and JD.com, to up-and-coming contenders such as Douyin and Xiaohongshu. At KFD, everything we achieve for clients begins with out-of-the-box thinking and rigorous A/B testing. Since 2013, we have used proprietary data and optimisation technology to help foreign brands thrive in China’s largest e-marketplaces. KFD is one of the only independent data firms based in China to possess a rare combination of authentic understanding of the West and in-depth local know-how. Our sole mission is to bring brand owners a level of transparency they never thought possible. Ready to expand your brand in China? Want to see how your brand stacks up? Visit our website for case studies and resources on the journey to brand success in China.