Kurieo

Kurieo is a merchandise company that builds and leads high-end merchandise and uniform programs at scale. We partner with enterprise brands to design, produce, and operate merchandise systems that people actually want to wear, not swag. Kurieo works with some of the world’s most influential brands across consumer, sports, and culture, including Starbucks, Amazon, Google, Nike, and the Golden State Warriors and Valkyries. Our work replaces one-off projects and fragmented vendor stacks with scalable, repeatable merchandise programs spanning uniforms, drops, seeding kits, and brand activations. Operating at the intersection of infrastructure and taste, Kurieo combines creative direction with sourcing, fulfillment, and program execution. We treat merchandise like a product category, not a promotional expense, building systems that scale across teams, locations, and brand moments. Rooted in product, culture, and operational discipline, Kurieo exists to build merchandise worth keeping and programs that last.