Kva Partners

Product marketing consulting and program management specializing in the go-to-market journey for digital fraud, cybersecurity, network management and healthcare clients. Focus on competitive analysis, messaging, and development of highly rated deliverables to increase practitioner effectiveness and build positive brand loyalty • Go-To-Market: develop and deploy intelligence-based go-to-market strategy, segmentation and targeting o perform competitive analysis to recommend strategic positioning and establish pricing o perform market analysis to validate market requirements and pain-points, including interviewing key stakeholders (SMEs, practioners, analysts) o create product marketing GTM content, including inbound materials (product presentation and demo, competitive battlecards, field training collateral) and outbound materials (data sheets, brochures, white papers, blogs) o create and implement lead generation strategy and lead campaign / event management; assist with analyst relations, public relations, and legal / trademark support • End User & Industry Event Content Management: define event goals, success metrics & content strategy o define and recruit subject matter experts & industry leaders for Program Committee to provide practitioner expertise o develop content agenta focused on key challenges and corresponding solutions/best practices o select and onboard speakers ensuring high quality of content and presentation effectiveness o lead event execution; measure results via onsite survey • Voice of the Customer: develop and execute customer satisfaction programs o conduct surveys with focus on Net Promoter Score and identifying key challenges o conduct 1:1 surveys with target survey respondents o present analysis and key takeaways to leadership o perform closed-loop follow up to address specific challenges identified • Program and Project Management: manage end-to-end projects, initiatives, challenges and priorities in collaboration with C-suite and lead