Lab In The Woods

With 15+ years corporate experience in sustainable materials with leading consumer goods companies like Patagonia, 3M and Hasbro, I have now founded Lab in the Woods to work with a broader range of organisations and accelerate systemic change at company, cross-company and industry level. At Lab in the Woods, we believe a beautiful material future will be unlocked through powerful collaboration. That’s why we exist. We’re a collaboration and systems-change lab focused on supporting the transformation of the complex systems of today towards the new and truly sustainable material systems of tomorrow. We lead powerful collaborations in the Consumer Goods Industry with - Sustainability / Purpose-led start-ups / brands - SMEs / Large brands dedicated to sustainable innovation - Trade orgs / NGOs supporting industry-wide sustainability transformation Our strengths lie in our ability to hold both a granular and systemic perspective and by supporting a broad range of strategic projects, our insights and advice always remain rooted in the reality of the day-to-day existing business and data-driven decision-making - Sustainable Materials & Chemistry Strategy - Sustainable R&D / NPD Leadership & Project Management - Collaboration for Industry-wide Sustainability Transformation We’re fired up by the huge potential of bringing the innovation, speed and nimbleness of the start-ups / medium sized innovators and the ambition, resources, experience and scale of established global brands and large strategic businesses together. By gathering and organising all the right stakeholders, we believe that collaboration of this nature can unlock huge opportunities for meaningful systemic shifts in industry - together we can move the needle faster!