Label Nobo

ust like our brand name NOBO – NO BOundaries our founder Nupur Sanon envisioned to make clothes that reminded women of their freedom piece by piece fabric by fabric. For her personal wardrobe Nupur always scouted for local-boutiques all over the world selling off-beat western wear and bohemian hippie clothing. While her soul always craved unique & bright colors her heart was truly inspired by the rare balance of elegance tradition and simplicity her mother’s wardrobe had. She realized it was time to cater to millions of women like her women with heart soul and sense of freedom that craved for the best & rarest of both worlds women who didn’t want to wear a 'type' but instead a ‘feeling’ of fashion women who wanted all with no boundaries whatsoever! And that's how NOBO was born.