Label Tropismes

Encourage more consumers to engage, adjust locally or reinvent itself on the market, Label Tropismes is your valuable partner to challenge your brand in the digital age. Main focused to mind the gap between generations and to detect opportunities of a life-changing period, Tropismes develops an hybrid & creative approach of research. Reduce discrepancies, be more relevant and get a head start. Blending consumer research & trend forecasting, our tailor-made process supports immersive methods and draw on a strategic planning expertise to guide brands to exploit the insights detected with aspirational marketing & communication triggers. Our requirement is to capture tactfully some consumers «moment of truth» and to explore which innovation is at the heart of new «value drivers». Declared consumption habits & real behaviors are then compared and contrasted with emerging interests & weak signals from technology or subculture. A narrative and pragmatic deliverable of these investigations, highlights the change of attitude in people’s lifestyle and consumption to inspire efficiently the brand strategic & creative thinking of your marketing & communication team. Now you better know why we like to call our job as Insight Teller? To find out more facebook.com/tropisme For more information Cyril Blin de Belin +33 142 578 026 +33 609 203 180