Lafaani

Lafaani has its roots in Urdu and literally translates to 'Immortality'. Immortality truly conveys the essence of the brand- to curate merchandise that lives for many moons and isn't ephemeral. By means of creating and using this handcrafted product, we are immortalizing the labour and toil of all the artisans who breathed life into it. We reckon that sustainability is not a lifestyle choice and hence, incorporate sustainability in our production, consumption, and even post-consumption processes in an earnest sense. Our fashion choices reflect our times, what we buy and wear communicates our thoughts, values and beliefs. At Lafaani, we aspire to accentuate your convictions through our creations. Our curation is an ode to those on the pursuit of sustainability and finding that delicate balance between saving the world & savouring it. Instagram: Twitter: https://twitter.com/lafaanistudio