Lakeside Entertainment Group

Lakeside Entertainment Group takes an innovative, entrepreneurial approach to developing and breaking artists. With over twenty-five years of combined experience across independent and major labels, our team has launched and elevated artists across multiple formats and platforms. Through comprehensive in-house label services, including radio promotion, A&R, distribution & release strategy, marketing, digital media, touring, and merchandising, Lakeside meets each artist where they are, crafting tailored strategies that drive growth and career-defining success. Founded in 2016 by Dan Pearson, the company has strategically expanded into multiple divisions: artist management and development, label consulting and promotion, event production, lifestyle and branding, and its philanthropic arm, the Lakeside Foundation. As Lakeside continues to evolve, our mission remains clear: to champion our artists, push creative boundaries, and create a lasting impact through the power of music.