Lana Dumitru

Lana Dumitru is a young Romanian fashion designer based in Bucharest who has recently earned her PhD in Arts and Fashion in London.You can consider Lana an artist manifesting her beliefs through fashion as you would nd Lana’s clothing in an art gallery or in a museum, rather than in a shop. Her original style comes from the fact that she designs all her visuals and patterns, transforming pure white fabrics into strong unique conceptual pieces through the means of digital printing. She has been named the best young Romanian fashion designer of 2015 ( Forbes Award) and she was included by Forbes in Top 30 under 30. Her work has been showcased at London Fashion Week 2014/International Fashion Showcase, Holon Design Museum,Kalmar Art Museum and Malmö Design Centre Sweden, Salone del Mobile Milano, Horniman Museum London, National Village Museum Bucharest, Cultural Institutes, Art Galleries, Design Weeks and more. Lana is the rst Romanian designer to of cially collaborate with Puma in a custom print jacket coined “T7 Etno Shake Puma by Lana” and added to her credentials the quality of being a previous member of the digital design team for Mary Katrantzou in London. With ten distinct collections in her portfolio which have consisted, until now, in “wearable opinions”- as she describes her clothes- Lana has won the jury’s appreciation in various design competitions: Puma Creativity Award, Pasarela/Institut Francais de la Mode contest nalist, Elle Decoration- Design of the year nominee- Lana for Photoliu, Young Creative Chevrolet Award-Romania, product design awards, etc. Her works were published by newspapers like New York Times and La Repubblica and by blogs like Beautiful Decay and Lost in E Minor.