Laotu 老土

Laotu is a social enterprise that leads at the cutting-edge market for green responsible consumption and promotes a new sustainable development scheme for China and the world. Taking environmentalism as its root, Laotu tells the story of rural China from the standpoints of rural local communities, aiming to promote a new dialogue between the rural and urban, and to improve the cultural, environmental and economic sustainable development of rural China. Through a variety of ecotourism, education, and culture programs, Laotu helps to transform public perception about rural areas and development, and advocate for policy change, consumer education, and community-based conservation.