Laree Co

Laree + Co. was started as a small bow shop in 2018 in honor of my daughter, Lillian Rose. We originally launched as Lily Rose Boutique but as Lillian's brand grew we decided to re-brand and begin creating high-quality, inclusive clothing and put our handmade bow days behind us. We launched our first complete bamboo collection in 2021 and haven't looked back since! Sadly, June 15th 2021 our sweet Lils unexpectedly took a turn for the worst and danced into Jesus' arms. She is sleeping peacefully in our Allie collection which is so special to me. I never imagined I would be running her company without her but what better way to make sure hundreds of thousands of people hear her name and tell her story. Each LC collection is named after a medically complex warrior or angel because everyone's stories deserve to be told just like Lillian's. Our wholesale tagline is "Carry more than a brand. Carry a story.™" because when you stock LC products in your shop you aren't just carrying a label, you care carrying legacies of brave warriors who are fighting or have courageously earned their wings and that is something to be so proud of! When you see our logo, I don't want you to think of a brand, but of the sweet warriors and angels behind it. We are proud that a portion of all sales is donated to the Lillian Rose Foundation. LRF creates care packages for medically complex children, angel boxes for bereaved mamas, makes donations to other non-profits, and is m working on expanding the foundation to provide donations to help cover funeral and cremation expenses for medically complex babies and children who have completed their earthly missions. We are blown away by the amount of love and support everyone is showing not only our brand, but Lillian and our mission. It means the world to see Lils so frequently mentioned and to know that because of our amazing friends we've met through LC she will never, ever be forgotten.